PARA

Someone remembers it all.
It doesn't always have to be Mum.

A story told by a 7-year-old

Our family's PARA

Hi everyone! I'm Lele, and I'm 7. In my family there's Mum, Dad, Grandpa — and a new friend. Today I'm going to tell you our story, right from the beginning.

Hear Lele's story ↓Start now

Lele, a 7-year-old boy, holding a yellow building block

Told by Lele, age 7

OK, I'll start from “before” —

Before, everything in our family lived in Mum's head.

In Mum's headLele's timetableGrandpa's medicineDad's car inspectionGrandma's birthdayVaccine bookingParent-teacher meetingInsurance renewalPiano lesson moved

Mum remembered everyone's things. She said she didn't mind being busy — she just hated forgetting. And remembering wasn't even enough — anything she asked someone to do, she had to keep asking: “Done yet?”

May

Grandma calling: It's your wedding anniversary tomorrow!

It's not that Dad didn't want to remember. He really just couldn't.

Tonight's list23:41
Dentist after picking Lele up from school
Groceries + Grandpa's follow-up form
Book second vaccine dose
Parent-teacher meeting papers
Grandma's birthday present
Book car inspection

Every night, Mum wrote a list. A really, really long one.

But… nobody seemed to notice that Mum was tired too.
There was so much to do at home, and no one was there to catch her.

— until one day.

That day, PARA arrived.

She lives in Mum and Dad's phones. Whenever someone talks to her, she listens. She came into our home like a ray of warm light. At first she didn't say much — she just quietly wrote down every little thing anyone mentioned.

Hi! I'm PARA

At first I thought she was just a little helper who wrote things down for us. I was wrong —

Then I found out she does four things. I'll tell you about them one at a time.

Mum calls it “from catching it to getting it done”.

PARA on screen, looking down and taking notes

Catch

Say it in passing — she writes it down

“Let's find time to visit Grandma this week” — no calendar to open, no form to fill in. Anything you say in passing, she catches.

Lele says: In the lift, Mum said “Need to get Grandpa's medicine” — and PARA noted it on the spot.

PARA catching “Find time to visit Grandma this week”

Remind

Reminds the right person at the right time

Vaccinations, car inspections, insurance renewals, anniversaries — she reminds whoever needs reminding, ahead of time. Nobody has to hold it all in their head any more.

Lele says: She reminded Dad about his car inspection a whole month early, so he didn't miss the booking.

Plan

Helps you find the right time

Check-ups, parent-teacher meetings, a class that's moved — she looks at what you've already got on, suggests a free slot, and it only goes in when you say yes. She even thinks of “pick up the kids on the way back”.

Lele says: When my piano lesson moved to Thursday, she told Mum straight away that it clashed with her yoga — and suggested two times it could move to.

Asking “What's on this week?” — PARA lays out the week

Coordinate

Hand it off — no more chasing

Hand something to your husband, your wife or your parents in one sentence. She passes it on, follows up, and keeps at it until it's done.

Mum's PARA
1Say it. PARA notes it down first.
Mum's PARA
2Hand it over. One tap hands it to Dad. Until he takes it, the card says “hasn't said yes yet”.
Dad's PARA
3Dad takes it. The same thing lands in Dad's PARA. One tap and it's his.
Dad's PARA
4Dad gets it done. On the day, he taps “Done”, and PARA crosses it off.

Lele says: Mum said “Get Dad to buy soy sauce”, and PARA kept on it until Dad walked in with the soy sauce. Mum never once had to ask “Did you buy it yet?”

Want to see? Here's Mum's phone.

When she first came, she just wrote down whatever Mum said. After six months, even for a check-up she thinks ahead to picking me up from school on the way. The longer she stays, the better she knows us.

Week 1

Book the check-up before Friday

Noted: book a check-up before Friday. I'll remind you Thursday morning.

→

Month 6

Book the check-up before Friday

Noted. You'll book the NUH family package yourself, same as last year? You're free on Wednesday afternoon, so I'll set the reminder for then — after the appointment you can pick Lele up from school on the way.

PARA on screen, noting down what you said

How she grows isn't magic: every conversation and every job done settles into memories that belong to your family alone. The longer she stays, the better she knows your home.

Read this far? Wouldn't it be nice to have someone catch things for your family like this?

Let PARA meet your family

Our days haven't really changed.
It's just that nothing gets left behind any more.

Every Sunday, she also hands in a little report.

Mum says it takes time to get to know a family. You can tell from her reports — I'm always in them.

PARA's weekly report · Week 14

Noted: Lele's piano lesson moved to Thursday, 4:30pm
Learned: Grandpa's reminders go by voice, in the morning
Noticed you plan the week on Sunday nights — so now your list is ready on Sunday afternoon
Followed up on 9 things for the family this week — 2 of them I thought of first

Now our family has more time together, and less to worry about.

Last of all, let me tell you about our family now.

PARA's list for today: one thing to a line, each with its time and who's on it

Mum doesn't write a list every night any more. She just says it — it's all on one list, even the thing she handed to Dad, marked as with him.

May

Dad: I remembered it myself this time!

Dad didn't forget the anniversary this year. I didn't tell on him.

Zoo · Family ticket

Sat · 2 adults · 1 child · 1 grandpa

We went to the zoo at the weekend — PARA reminded us to plan it ages ago.

When Mum builds blocks with me now, she doesn't look at her phone.

“I really like how things are now.”

— Lele, age 7 · The end

The most precious thing at home
isn't a cleverer tool —
it's time together.

Why I think PARA is a bit different —

Mum says everyone wants an assistant with a memory, who reminds and follows up without being asked. But the chatty ones don't clock in, and the ones you build yourself need looking after. The only one who actually moved in with us is PARA. She doesn't make us remember more — she means we worry less about all of it.

General AI assistants

The clever friend who chats but doesn't clock in

It can help with almost anything you ask — but it isn't built around running a family: the kids' timetables, the car inspection, who said they'd do what. Someone still has to keep it all in mind. It's not that it isn't clever — it's just not its job.

Build-your-own agents

Install it, pick models, write the rules

Buy a server or give up a computer, sign up for model APIs, teach it every rule one by one, and fix it yourself when it breaks. Great for geeks — not for everyday family life.

Bring PARA home

She's a help from the day she arrives

She's trained for exactly this job — family life: catching, reminding, planning, coordinating, all learned before she comes through the door. Tap in and start today. All you have to do is live your lives.

Dad once asked her: what changes the longer you stay?

She said: every month she knows your family better. In month 1, she learns what we call each other and how our days run; by month 6, “Ask PARA” is the family's go-to answer.

At first, Mum was worried about one thing.

She hears everything we tell her about our home — is that safe? In the end Mum stopped worrying, because on these things PARA does exactly what she says.

Encrypted, and only for your family

Your family's conversations and memories are stored encrypted and used only to look after your family — never sold, never used for anything else.

We don't train AI on your family's data

She learned her job before she moved in. She doesn't “learn” from your family's private business.

Delete anytime

Delete whenever you like, no questions asked. Once it's deleted, your family's conversations, notes and reminders are erased.

Careful with children

With kids like Lele, she only keeps them company and gives reminders.

Want more time like this for your family too?

No app to download, no sign-up. Two ways in — pick whichever suits you.

On the web

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Open it in Chrome (Android) or Safari (iPhone)
Add it to your home screen — from then on it opens like an app

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